backstage look, Fashion Week, Uncategorized

Flash bulbs popped for Odile’s electric hair colors backstage at Thakoon, The Plaza Hotel Spring 2012 Collection.

Fashion Week, Set Design

One of our favorite aspects of creating a show is the set design. Staging, along with lighting and music, is one of the key elements of a show. It sets the tone for the show and helps to create an added visual representation of the designer’s mood and concept. The sets can range from elegant to industrial, from a multi mirrored wall to bare neon tube lights configured throughout a space to an architectural sculpture of wooden beams, all depending on what the designer is trying to convey that season. We love to immerse ourselves in the research of obscure finishing techniques or unconventional building materials. Here is a look into the process of creating a successful set from inspiration to runway…

J. Mendel Spring 2012 set:

Inspiration photos are collected and used as a starting point for the design. As with all creative processes the set design may undergo a few versions before the process is complete. Renderings and sketches are used as reference as decisions are made.

Then we work closely with the staging company to bring this concept to fruition. Ideally the result will be a perfect expression of the designer’s vision and compliment to the collection.


Film, Food & Drink, Inspiration, NYC Culture, Uncategorized

Watching “jiro dreams of sushi” was like a sweet escape. Jiro, his sons, and apprentices are irresistible and remarkable in their singular focus and dedication, especially in comparison to our overstimulated multitasking lives. Go see it at IFC before May 10th if you can. It is time well spent. This quiet and elegant film is a meditation on work, family and the art of perfection. It centers on 85-year-old Jiro Ono’s restaurant, inauspiciously located in a Tokyo subway station, which has been honored with three Michelin stars.

Inspiration, NYC Culture

Odin recently opened a pop-up store in the East Village, at 330 East 11th Street, which offers their growing selection of fragrances for sale. The store is a collaboration with Snarkitecture who created the sculptural installation to display the unisex fragrances and candles. The installation consists of plaster casts from the Odin fragrance bottles. On the ceiling they created a wave of the plaster bottles, while in the middle of the store they are clustered together to display the fragrances.

When visiting the pop-up store you will feel like you are entering a space of relaxation, an escape from the busy streets in the city! An advisor, completely dressed in white, will guide you through the different scents and explain the ingredients, helping you to find the perfect scent for you.


Dizon Snacks, Food & Drink

There is nothing better then having some chilled juice or a refreshing milkshake on a hot spring day. Last weekend I discovered an even better and healthier alternative; Mango Lassi. An Indian drink that combines fruit (often mango) with yogurt and milk. Easy to make and delicious!

Lassi is a popular and traditional yogurt-based drink of the Indian subcontinent. It is made by blending yogurt with water and Indian spices. Traditional lassi (salted lassi) is a savory drink sometimes flavored with ground roasted cumin while sweet lassi on the other hand is blended with sugar or fruits instead of spices.

9 fluid ounces plain yogurt
4 1/2 fluid ounces milk
4 1/2 fluid ounces canned mango pulp or 7 ounces from 3 fresh mango, stoned and sliced
4 teaspoons sugar, for taste, or cardamom seeds

Put all the ingredients into a blender and blend for 2 minutes, then pour into individual glasses, and serve. Adding salt and sprinkling some cardamom seeds adds great flavor. The lassi can be kept refrigerated for up to 24 hours.

Alternatives to this Mango Lassi recipe are Ginger Mango Lassi or Mango, Chile and Lime Lassi. Enjoy!