This week we are revealing the second post of our series on light as set design. This posts focus is using color to complement the designer’s collection. To see our first blog post on light staging, click here.
Creatures of the Wind FW13
Proenza Schouler SS12
Proenza Schouler FW14
Photography by Eli Schmidt and Antonella Zangheri.
For our first installment in a two-part series, today we are looking back at some spectacular set designs from past seasons with one consistent element: using light as staging. In the examples below the lighting schemes are more graphic/ structural in their design. Using light for a fashion show is necessary to highlight the clothing as well as to set a certain mood but it has also become an important element when creating the backdrop for the show that will compliment the collection.
Helmut Lang SS14
Proenza Schouler SS10
Helmut Lang FW14
Milly by Michelle Smith SS13
Helmut Lang SS13
Proenza Schouler FW11
Milly by Michelle Smith FW14
Photography by Eli Schmidt, Keetja Allard and Antonella Zangheri.
As fashion week Spring 2015 is on its way, the Fall 2014 collections are in store and the first campaigns are popping up. Below some of the latest campaigns from our clients; Proenza Schouler, Milly by Michelle Smith, Kenneth Cole and ICB.
Proenza Schouler’s fall campaign was shot by David Sims and features some of the memorable muted print garments from the runway show on model Julia Bergshoeff.
For more information about the campaign, click here.
Actress and model Drake Burnette (famous from the Larry Clark movie: “Marfa Girl”) is the star of Milly’s fall campaign, shot by Cedric Bucket. For more information visit Milly’s blog or WWD.
Kenneth Cole’s new fall campaign was shot by Gregory Harris, featuring models: Sung Jin Park and Kai Newman. The fall campaign is named ‘Look Good, For Good” wanting to encourage people to take action instead of raising awareness to social problems. For more information on the campaign, click here.
Joan Smalls is for the second season in a row, the star of ICB’s fall campaign. Who was shot by Daniel Jackson. To celebrate the new campaign ICB threw a party and collaborated with Def Jam to create a ‘mixtape’ reflecting the collection (see below). For more information, click here.