anatomy of a set, Design, Set Design, throwback thursday

This week we are revealing the second post of our series on light as set design. This posts focus is using color to complement the designer’s collection. To see our first blog post on light staging, click here.

LIGHT1
Creatures of the Wind FW13

LIGHT21
Proenza Schouler SS12

LIGHT23B
Thakoon FW12

LIGHT25
Proenza Schouler FW14

LIGHT5

LIGHT6
ICB SS14

Photography by Eli Schmidt and Antonella Zangheri.



anatomy of a set, Design, Set Design, throwback thursday

For our first installment in a two-part series, today we are looking back at some spectacular set designs from past seasons with one consistent element: using light as staging. In the examples below the lighting schemes are more graphic/ structural in their design. Using light for a fashion show is necessary to highlight the clothing as well as to set a certain mood but it has also become an important element when creating the backdrop for the show that will compliment the collection.

LIGHT3
Helmut Lang SS14

LIGHT20
Proenza Schouler SS10

LIGHT9
Helmut Lang FW14

LIGHT12
Milly by Michelle Smith SS13

LIGHT13
Helmut Lang SS13

LIGHT18
LIGHT17
Proenza Schouler FW11

LIGHT7
Milly by Michelle Smith FW14

Photography by Eli Schmidt, Keetja Allard and Antonella Zangheri.



arts and culture

As fashion week Spring 2015 is on its way, the Fall 2014 collections are in store and the first campaigns are popping up. Below some of the latest campaigns from our clients; Proenza Schouler, Milly by Michelle Smith, Kenneth Cole and ICB.

CAMPAIGN1

Proenza Schouler’s fall campaign was shot by David Sims and features some of the memorable muted print garments from the runway show on model Julia Bergshoeff.

For more information about the campaign, click here.

CAMPAIGN2 CAMPAIGN3  CAMPAIGN4

Actress and model Drake Burnette (famous from the Larry Clark movie: “Marfa Girl”) is the star of Milly’s fall campaign, shot by Cedric Bucket. For more information visit Milly’s blog or WWD.

CAMPAIGN8  CAMPAIGN6

Kenneth Cole’s new fall campaign was shot by Gregory Harris, featuring models: Sung Jin Park and Kai Newman. The fall campaign is named ‘Look Good, For Good” wanting to encourage people to take action instead of raising awareness to social problems. For more information on the campaign, click here.

CAMPAIGN5

Joan Smalls is for the second season in a row, the star of ICB’s fall campaign. Who was shot by Daniel Jackson. To celebrate the new campaign ICB threw a party and collaborated with Def Jam to create a ‘mixtape’ reflecting the collection (see below). For more information, click here.



backstage breakdown, backstage look, throwback thursday

As September fashion week is coming closer and closer, we are looking back at the last fashion week in February for Fall/Winter 2014. Enjoy below the fun backstage pictures.

BACKSTAGE3 BACKSTAGE2 BACKSTAGE9 BACKSTAGE8 BACKSTAGE4 BACKSTAGE12 BACKSTAGE5 BACKSTAGE7 BACKSTAGE10 BACKSTAGE6 BACKSTAGE11 BACKSTAGE1

Photography by Eli Schmidt.

 



arts and culture, Fashion Designer

MILLY1

Milly’s boutique has opened for the second summer in a row in the East Hamptons, offering the Milly ready-to-wear, Cabana and Minis collection. On top of that the store has a selection of gifts available (such as books and small accessories), every item in the store has been carefully selected by Michelle Smith herself.

MILLY2 MILLY3 MILLY4 MILLY6

New this summer are the dessert jars by Dani, available for the youngest family members (see the WWD article on jars by Dani). Catch a free ride to and from the store with the Milly shuttle service, in collaboration with Hampton Free Ride. For more information on the Milly East Hamptons store, click here.

MILLY7

To celebrate the second summer season of the Milly store, Michelle threw a poolside party at the Topping Rose House in Bridgehampton. Co-hosts for the night were The Daily Summer and Chelsea Leyland, who was in charge of the music for the night. For more images of the event, click here.

MILLY8 Poolside Party with MICHELLE SMITH of MILLY, CHELSEA LEYLAND & THE DAILY FRONT ROW

Photographs by The Milly Mag Blog and Milly’s Instagram.