Fashion Week, Set Design

One of our favorite aspects of creating a show is the set design. Staging, along with lighting and music, is one of the key elements of a show. It sets the tone for the show and helps to create an added visual representation of the designer’s mood and concept. The sets can range from elegant to industrial, from a multi mirrored wall to bare neon tube lights configured throughout a space to an architectural sculpture of wooden beams, all depending on what the designer is trying to convey that season. We love to immerse ourselves in the research of obscure finishing techniques or unconventional building materials. Here is a look into the process of creating a successful set from inspiration to runway…

J. Mendel Spring 2012 set:

Inspiration photos are collected and used as a starting point for the design. As with all creative processes the set design may undergo a few versions before the process is complete. Renderings and sketches are used as reference as decisions are made.

Then we work closely with the staging company to bring this concept to fruition. Ideally the result will be a perfect expression of the designer’s vision and compliment to the collection.


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