Fashion Week, Set Design

One of our favorite aspects of creating a show is the set design. Staging, along with lighting and music, is one of the key elements of a show. It sets the tone for the show and helps to create an added visual representation of the designer’s mood and concept. The sets can range from elegant to industrial, from a multi mirrored wall to bare neon tube lights configured throughout a space to an architectural sculpture of wooden beams, all depending on what the designer is trying to convey that season. We love to immerse ourselves in the research of obscure finishing techniques or unconventional building materials. Here is a look into the process of creating a successful set from inspiration to runway…

J. Mendel Spring 2012 set:

Inspiration photos are collected and used as a starting point for the design. As with all creative processes the set design may undergo a few versions before the process is complete. Renderings and sketches are used as reference as decisions are made.

Then we work closely with the staging company to bring this concept to fruition. Ideally the result will be a perfect expression of the designer’s vision and compliment to the collection.


Film, Food & Drink, Inspiration, NYC Culture, Uncategorized

Watching “jiro dreams of sushi” was like a sweet escape. Jiro, his sons, and apprentices are irresistible and remarkable in their singular focus and dedication, especially in comparison to our overstimulated multitasking lives. Go see it at IFC before May 10th if you can. It is time well spent. This quiet and elegant film is a meditation on work, family and the art of perfection. It centers on 85-year-old Jiro Ono’s restaurant, inauspiciously located in a Tokyo subway station, which has been honored with three Michelin stars.

Inspiration, NYC Culture

Odin recently opened a pop-up store in the East Village, at 330 East 11th Street, which offers their growing selection of fragrances for sale. The store is a collaboration with Snarkitecture who created the sculptural installation to display the unisex fragrances and candles. The installation consists of plaster casts from the Odin fragrance bottles. On the ceiling they created a wave of the plaster bottles, while in the middle of the store they are clustered together to display the fragrances.

When visiting the pop-up store you will feel like you are entering a space of relaxation, an escape from the busy streets in the city! An advisor, completely dressed in white, will guide you through the different scents and explain the ingredients, helping you to find the perfect scent for you.


Dizon Snacks, Food & Drink

There is nothing better then having some chilled juice or a refreshing milkshake on a hot spring day. Last weekend I discovered an even better and healthier alternative; Mango Lassi. An Indian drink that combines fruit (often mango) with yogurt and milk. Easy to make and delicious!

Lassi is a popular and traditional yogurt-based drink of the Indian subcontinent. It is made by blending yogurt with water and Indian spices. Traditional lassi (salted lassi) is a savory drink sometimes flavored with ground roasted cumin while sweet lassi on the other hand is blended with sugar or fruits instead of spices.

9 fluid ounces plain yogurt
4 1/2 fluid ounces milk
4 1/2 fluid ounces canned mango pulp or 7 ounces from 3 fresh mango, stoned and sliced
4 teaspoons sugar, for taste, or cardamom seeds

Put all the ingredients into a blender and blend for 2 minutes, then pour into individual glasses, and serve. Adding salt and sprinkling some cardamom seeds adds great flavor. The lassi can be kept refrigerated for up to 24 hours.

Alternatives to this Mango Lassi recipe are Ginger Mango Lassi or Mango, Chile and Lime Lassi. Enjoy!


backstage look, Creatures of The Wind, Fashion Week

Each show we do comes together in it’s own unique way. Some are full of passion and drama, others are more easy going and organic, then you have a few that are completely indescribable. We wanted to share a few moments of what’s happening before the doors are open and the music starts. This will be the first of many.

At The Desmond Tutu center for Creatures of The Wind we transformed the refectory of the old seminary into a dark fantastical garden with music by Hisham Bharoocha.

Models wait in line for rehearsal in the ethereal light of the seminary.

Close up on the impossibly intricate braids created by Odile Gilbert to hold the hair pieces by Stephen Eichorn.

The empty refectory during load-in, w/tape marks to indicate the coveted photographer positions.


NYC Culture

Anyone who has walked through the subway station at West 4th Street might be wondering the same thing as a few of us here at the Dizon Inc. office, what is The Great Googa Mooga? There are billboards bombarding you as you walk down the hallway, covering the walls of the station with photos of top NYC chefs and their respective restaurants.

This prompted me to google Googa Mooga once I arrived at work. According to the website,, The Great Googa Mooga is “An amusement park of food & drink… something wonderfully great.” There will be live musical acts to accompany your food and drink consumption, as well as featured guest speakers. An amusement park of food and drink with live music? Well sign me up! Here at the office we take our food seriously and were all over this, even setting an alarm to remind us to register for tickets! Luckily we were all able to get tickets and are patiently awaiting May 19th & 20th to enjoy the festivities. Will you be going to The Great Googa Mooga?


Fashion Week, Makeup Breakdown

To celebrate the impending spring season here are a few of our favorite “fresh face” hair and make-up looks from our Spring 2012 shows…

Proenza Schouler Spring 2012 Hair & Make-up Test

Milly Spring 2012 Hair & Make-up Test

Thakoon Spring 2012 backstage at show

Araks Spring 2012 backstage at show


Fashion Week, Uncategorized

Although we are already making plans for the next round of spring shows (2013!!) we don’t want to miss spring 2012, which has officially arrived. Here are just a couple bright spots from our spring 2012 collections. Enjoy!

PS: We know we have been neglecting our duties here… But we are back in the game, so get ready for more updates to come shortly.