anatomy of a set, anatomy of a show, Creatures of The Wind, Design, Fashion Week, Set Design


Thakoon Spring 2017


Ulla Johnson Spring 2017


Creatures of the Wind Spring 2017

anatomy of a set, arts and culture, Design, Fashion Week

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Proenza Schouler Fall 2016

Design, Set Design

OC F16

Opening Ceremony Fall 2016

Design, Fashion Week, Set Design

MG S16

Mansur Gavriel Spring 2016

anatomy of a set, Design, Set Design, throwback thursday

This week we are revealing the second post of our series on light as set design. This posts focus is using color to complement the designer’s collection. To see our first blog post on light staging, click here.

Creatures of the Wind FW13

Proenza Schouler SS12

Thakoon FW12

Proenza Schouler FW14



Photography by Eli Schmidt and Antonella Zangheri.

anatomy of a set, Design, Set Design, throwback thursday

For our first installment in a two-part series, today we are looking back at some spectacular set designs from past seasons with one consistent element: using light as staging. In the examples below the lighting schemes are more graphic/ structural in their design. Using light for a fashion show is necessary to highlight the clothing as well as to set a certain mood but it has also become an important element when creating the backdrop for the show that will compliment the collection.

Helmut Lang SS14

Proenza Schouler SS10

Helmut Lang FW14

Milly by Michelle Smith SS13

Helmut Lang SS13

Proenza Schouler FW11

Milly by Michelle Smith FW14

Photography by Eli Schmidt, Keetja Allard and Antonella Zangheri.

Design, Fashion Designer, H/MU


There’s nothing better than a good collaboration bringing together the best of some of our favorites. We are loving everything about Proenza Schouler and MAC’s new and limited edition beauty-collection. The much anticipated project has been in the works for several years getting the concepts and colors just right. To start with the packaging design alone is gorgeous.

The look was inspired by the rainbow/oil slick color palette of the spring summer 2010 collection playing with references from surf and skate culture. Jack and Lazaro created a collection that builds on the effortlessly cool Proenza Girl they have developed on the runway with Diane Kendal, Taking it to the next level with acid color pops and perfect nudes. To find out more about the collaboration between Proenza Schouler and M.A.C, klick here for the Vogue article and here for the Viva article.


Photographs by Proenza Schouler, M.A.C and Mario Sorrenti.

Design, Fashion Designer, Inspiration, Interiors, throwback thursday


Proenza Schouler’s collaboration with M.A.C cosmetics wasn’t their first venture beyond clothing.  Back in 2009 they released a range of textile’s with the high-end furniture designer Knoll. The designers are known for developing unique textiles with  innovative techniques and unexpected materials so experimenting with interiors made complete sense. Jack and Lazaro designed 5 different textile patterns based on previous collections such as the spring 2008 and the fall 2007 runway shows. The textiles are classic and sophisticated with dramatic use of color and patterns. To see the full collection and catalogue, click here.

PS5 PS6 PS7 PS8 PS9 PS10

Photographs by Knoll.

Design, Inspiration, Interiors, Some Things We Love

A recent fieldtrip to the ICFF fair got us inspired! Today we will share with you a few of our favorite designs, materials and installations.

A favorite of ours is the Family Tree installation by Frederick McSwain for Bernhardt. The installation consist out of six wall sculptures, each representing the growth, history and people of the Bernhardt family from over the years. The wall sculptures are inspired by the concentric rings of a tree. Frederick McSwain says “When contemplating an appropriate tribute to the generations of Bernhardt craftsmen who carry on the tradition of fine woodworking, this visual was the initial catylist”.


A second installation that captured our eyes was the Antolini Luigi booth. They were presenting a Spanish fossilized limestone in a veneer format, which is available in slabs, tiles and cut-to-size pieces. What fascinated us is how they presented this material in an original refreshing way, by cutting the limestone in pillars resembling a forest of pencils.


Lastly we discovered a new way of creating space dividers, seatings and lighting by the use of Molo’s softwal + softblock modular system. It is a free standing, flexible partition system made from paper and textile structues. It is a very multifunctional and good solution for a temporary wall divider or for seating at an event.


Photography by RubenVDB and the lookbooks of the designers.