anatomy of a set, Design, Set Design, throwback thursday

For our first installment in a two-part series, today we are looking back at some spectacular set designs from past seasons with one consistent element: using light as staging. In the examples below the lighting schemes are more graphic/ structural in their design. Using light for a fashion show is necessary to highlight the clothing as well as to set a certain mood but it has also become an important element when creating the backdrop for the show that will compliment the collection.

LIGHT3
Helmut Lang SS14

LIGHT20
Proenza Schouler SS10

LIGHT9
Helmut Lang FW14

LIGHT12
Milly by Michelle Smith SS13

LIGHT13
Helmut Lang SS13

LIGHT18
LIGHT17
Proenza Schouler FW11

LIGHT7
Milly by Michelle Smith FW14

Photography by Eli Schmidt, Keetja Allard and Antonella Zangheri.



arts and culture

As fashion week Spring 2015 is on its way, the Fall 2014 collections are in store and the first campaigns are popping up. Below some of the latest campaigns from our clients; Proenza Schouler, Milly by Michelle Smith, Kenneth Cole and ICB.

CAMPAIGN1

Proenza Schouler’s fall campaign was shot by David Sims and features some of the memorable muted print garments from the runway show on model Julia Bergshoeff.

For more information about the campaign, click here.

CAMPAIGN2 CAMPAIGN3  CAMPAIGN4

Actress and model Drake Burnette (famous from the Larry Clark movie: “Marfa Girl”) is the star of Milly’s fall campaign, shot by Cedric Bucket. For more information visit Milly’s blog or WWD.

CAMPAIGN8  CAMPAIGN6

Kenneth Cole’s new fall campaign was shot by Gregory Harris, featuring models: Sung Jin Park and Kai Newman. The fall campaign is named ‘Look Good, For Good” wanting to encourage people to take action instead of raising awareness to social problems. For more information on the campaign, click here.

CAMPAIGN5

Joan Smalls is for the second season in a row, the star of ICB’s fall campaign. Who was shot by Daniel Jackson. To celebrate the new campaign ICB threw a party and collaborated with Def Jam to create a ‘mixtape’ reflecting the collection (see below). For more information, click here.



backstage breakdown, backstage look, throwback thursday

As September fashion week is coming closer and closer, we are looking back at the last fashion week in February for Fall/Winter 2014. Enjoy below the fun backstage pictures.

BACKSTAGE3 BACKSTAGE2 BACKSTAGE9 BACKSTAGE8 BACKSTAGE4 BACKSTAGE12 BACKSTAGE5 BACKSTAGE7 BACKSTAGE10 BACKSTAGE6 BACKSTAGE11 BACKSTAGE1

Photography by Eli Schmidt.

 



arts and culture, Fashion Designer

MILLY1

Milly’s boutique has opened for the second summer in a row in the East Hamptons, offering the Milly ready-to-wear, Cabana and Minis collection. On top of that the store has a selection of gifts available (such as books and small accessories), every item in the store has been carefully selected by Michelle Smith herself.

MILLY2 MILLY3 MILLY4 MILLY6

New this summer are the dessert jars by Dani, available for the youngest family members (see the WWD article on jars by Dani). Catch a free ride to and from the store with the Milly shuttle service, in collaboration with Hampton Free Ride. For more information on the Milly East Hamptons store, click here.

MILLY7

To celebrate the second summer season of the Milly store, Michelle threw a poolside party at the Topping Rose House in Bridgehampton. Co-hosts for the night were The Daily Summer and Chelsea Leyland, who was in charge of the music for the night. For more images of the event, click here.

MILLY8 Poolside Party with MICHELLE SMITH of MILLY, CHELSEA LEYLAND & THE DAILY FRONT ROW

Photographs by The Milly Mag Blog and Milly’s Instagram.



anatomy of a show, playlist, throwback thursday

It is throwback thursday and we are having a look back at the music playlists of the Fall 2014 Runway Shows, created by some very talented DJ’s such as Sebastien Perrin, N.O.I.S.E/ Michel Gaubert and Javier Peral. Time to start downloading some songs and get your winter playlist ready!

HELMUT LANG
HELMUT_FW14_6
click here to see the show

Music by DJ Sebastien Perrin

‘Zero Tolerance’ by Sonar

‘Honesty’ by Editors (Timothy J. Fairplay Remix)

 

+ the HELMUT LANG playlist from Fall 2013

 

THAKOON
THAKOON_FW14_6
click here to see the show

Music by N.O.I.S.E/ Michel Gaubert

‘Hallelujah’ by Jeff Buckley

 

J. MENDEL
MENDEL_FW14_3
click here to see the show

Music by DJ Sebastien Perrin

‘Human Drama’ by Planningtorock

‘Human Drama’ by Planningtorock (Perera Elsewhere Remix)

‘Escape from Home’ by Parov Stelar & Peter Kreuzer

‘King Pony’ by Mujuice

‘Blue Sunday’ by Maribou State

 

MILLY
MILLY_FW14_2
click here to see the show

Music by Labtonic

‘Bad Girls’ by Donna Summer (Boys Noize Club Mix)

‘Big Fun’ by Inner City (Simian Mobile Disco Remix)

‘I’ll be’ by Foxy Brown & Jay-Z (D&A aka Damien Mendis Remix)

‘Love to love you baby’ by Donna Summer feat. Chris Cox (Giorgio Morodor Remix)

‘Ice Pressure’ by Queen & Boys Noize (Labtonic Remix)

 

MONIQUE LHUILLIER
ML
click here to see the show

Music by DJ Javier Peral

‘The Rendez-Vous’ by Alexandre Desplat (from Birth original movie soundtrack)

‘Spatiotemporal’ by Conforce

‘In The Upper Room: Dance II’ by Philip Glass

‘Water Me’ by FKA Twigs (DJ Booth Remix)

‘Excess Mortality’ by Conforce

‘Driving in Geneve’ by Alexandre Desplat (From Syriana original movie soundtrack)

 

+ click here for the MONIQUE LHUILLIER spring 2014 playlist

 

Photography by Eli Schmidt



Makeup Breakdown

Technically this beauty look is so Fall 2010. In the weird world of seasons in the fashion industry, it was a twinkle in our eye over a year ago backstage at Milly. Yet its our favorite look to transition into the summer. The subtle faded cat eye and flushed cheeks would be perfect for a summer evening. When everyone else is drowning in bronzer, this look is smoldering and pretty and light. Uh-oh, those summer nights.

360° TEST

-EM